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10 Digital Marketing Actions You Can Inspire From Direct Mail

By Rhonda Basler | May 24, 2018 | Blog Posts | Engage Customers

It may seem counterintuitive to include direct mail as part of your digital marketing efforts. Print and digital are separate worlds, right?

Not necessarily.

It has been found that nearly 80% of consumers will respond immediately to direct mail, compared to 45% for email. Recent statistics from the Data & Marketing Association show that direct mail engagement is increasing, particularly as marketers improve upon personalization and relevance.

The Intersection of Direct Mail and Digital Marketing

Sometimes, the purpose of your direct mail will be to motivate recipients to do something online. The transition from print to digital should be a seamless one—and finding the right call-to-action can be a difficult thing to do.

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